Tag: social media marketing

Social Selling…Clue Me In!

Social Selling...Clue Me In!

It’s a warm spring day,  the sun is shining and your sitting in an office ready to have a job interview.  Thoughts are racing, you check your breath so it’s fresh, you have on crisp, clean and trendy clothes…now it’s time to get it started.  Interviewee shakes the human Resource Managers hand, smiles and sits down. In your mind your thinking, “Alright, Alright, Alright!  I hope I’m ready!  It’s time to bank this interview and get the job” As the questions are asked for the sales position, situational scenarios are set up on how you would manage it, and then comes the question…., “Can I get a list of all your social links?”  The person quickly draws a blank.  Their thinking ” What’s all this talk about “Social Selling? and What social links do I have to share?, OMG, I’m not going to get the job because I don’t have a twitter account. I didn’t know that a sales position involves marketing too!” These days you need to stay current on social sites, you never know who is searching for you or your company.

In this day and still fairly new technology age, it is so important to set yourself up to look your Interviewee best,  Leader best, or company best.  It’s all about the genuine and authentic portrayal of your company and yourself.  As well as, how decisions are now being made from online sites, as to what product or service, you’re seeking, to provide you with the best customer service and brand experience possible.  Almost gone are the days of traditional media, like TV, Radio, direct mail, the newspaper and so forth.  Granted they are still a vital & integral part of any marketing media mix, but the majority of sales are coming from online.  So, it’s really in your best interest, to not only make sure your company and personal branding as a leader in the community is top notch, but your sales and brand ambassadors are in tune with the company voice and culture.  Otherwise known as Personal Branding.

There are some really simple steps to take ensure your personal and company branding is top notch.

  1. Is your Linkedin profile picture up to date? (not last year’s picture before you got this great haircut!) Hint: You want to be recognizable when you meet with a prospect. They probably looked you up on linkedin to see your experience, what you look like and who you know.

  2. Is your Linkedin  work or volunteer experience up to date?  Hint: It represents not only You, but also who you are working for at the present moment.

  3. Are you updating your status with current relevant content related  to what you or your company does?  This is key when digitally speaking about what matters most to you and what you have to say.  Also in the way of who you are working for.

  4. Are you commenting on group discussions and other people’s posts?  It shows you are current and keeping in the consistent “Top of Mind” marketing tactic.

  5. Is your company page regularly updated?  Who is responsible for managing the content, followers, and influential engagement & SALES conversions of a product or service?  Buyers are searching on Linkedin too!

Linkedin is just one of the many platforms where your buyers or human resource departments are searching to learn about you and a company.  It is by far, one of the best Business Development tools where social selling is occurring.  Your brand needs to be exposed every where on the social media platforms, according to how your targeted audiences are finding you.

There really is so much more to talk about.  If your in Raleigh, NC register to attend the Digital Marketing For Business Conference and learn more. I’ll be speaking on a panel discussion about “Personal Branding”  on May 14th at 4pm.  Bring your questions, we’ll be passing out a treat for every question that’s asked!

Linkedin Training and Social Media Marketing services, provided by   CBJ Promotional Avenues

 

Christina Blandi

Digital Marketing Strategist, Social Media Strategist, Event Marketing & Event Logistics Project Manager

FYI- What not to do on Linkedin…


Here is an interesting article I found while scouring and doing my daily research on Linkedin.com. I have advised many times on the powers of Linkedin.com and what you can gain from having a presence there. But in order to have a presence and get noticed whether it be for your business or for connecting to potential employers, clients, or prospects, you must always be present. A consistent presence is the key to building your online reputation as well as offline.
If you have connected with someone from a networking opportunity and then connected online, occasionally follow-up with them and post relevant topics of interest in your industry. There was a reason why they connected with you in the first place. Not only because they had an interest in you, but also what your company or who you work for can provide immediately or down the road. The rules of engagement online is just as crucial as offline. There are an abundant number of offline networking opportunities to choose from, just like online. Networking can happen just about anywhere really, not just at “networking events”. But the key to it all is to engage!
Make your connections, but make sure your Linkedin.com profile is in tip-top shape… stay on top of the game and you will get the connections and provide your products and services at any given time when needed. Businesses are depending on this tool to search for you, engage with you and most importantly, find out what you are all about in a concise manner. It’s the new version of your resume and business profile. And don’t forget to add any examples of what you do or have done. There are plenty of applications to add to your profile to highlight this information, i.e. slide share, box.net, video, etc. That is the other reason why it is so important to maintain that up to date information, so they know to choose you when making that decision related to what you do!
http://blog.hubspot.com/blog/tabid/6307/bid/7040/The-9-Worst-Ways-to-Use-LinkedIn-for-Business.aspx

Internet Marketing….My take on the Piece of the Puzzel


How does one go about capitalizing on today’s society and how it is all driven? Internet marketing is one of the hottest trends out there today. Social media, affiliate marketing, branding online, websites, blogging, photo sharing, twitter, which one do you use? Pick one. There are so many ways to market online it is almost obscene. I have been watching several people in some of my social media sites I am on and even the novice is flocking to them and calling themselves marketing mavens. Now, I am not belittling anyone at all. I was at a beginning point also and needed to learn the latest and greatest ways to communicate. But, I also have a education and studied long and difficult hours worth of case studies on the effects of marketing, branding, research and so forth. Some may say it is all about common sense, but I also feel it is part studying the marketing trends and not just in it for a quick fix.
If you happen to stumble upon a niche market and find yourself succeeding where others have not, then you hit the big one! Congrats! Otherwise, it takes many hours of non stop, persistent and challenging trials and errors to succeed at anything. It may take several years to accomplish the success you so desire. I, myself, have been at this, for myself, for about 3 years. Have I had successes? Yes. Have I always hit the jack pot? No. Have I given up on my passion? No. If there is one thing about marketing, I have grown to love, is the ever changing scope of how things are done and the patterns keep changing. That is why I love it so much. It is not a stagnant field. There are so many ways to promote, get the word out about something you are doing, advertise, post, upload video, post a picture, etc. it is amazing! Experts are flocking to the internet media waves and posting their white papers online. Researchers and their long time love of difficult hours, are finding their successes by posting their findings online as well. All of this to get noticed. I don’t think there is one person who has not been online doing something. Whether it is to surf the web, search for something to do, find an event, read the newspaper, post a picture for everyone to see, keep a track of their stock portfolio, or gossip and post your opinions. We are all on the online at some point in a day.
Where am I taking all this? What am I trying to say? It’s easy people, no one can deny they are not on the web. Just about everyone is marketing and communicating about something. It is putting the US Postal system on their tail ends. Their comments, opinions, marketing an event, whatever it may be, we are here. Is this a trend? NO. The online presence of today’s society is here to stay. It adds enrichment to our lives. Are we on overload with it? Sometimes, Yes. Don’t abuse the system people or it won’t work. Give us the information, your opinion whether solicited or not, and help me feel good about what is going on in the world.
That is my take on Internet marketing. I may be just a little bit more of a novice, but I am here to stay and I will impart my knowledge for you all to see and hopefully learn from. It is my participation in the world!

The Ten Commandments for Social Media

Here are your Ten Commandments or things you need to be doing to get in and win with social media.

  1. Thou Shalt Blog (like crazy).
  2. Thou Shalt Create Profiles (everywhere).
  3. Thou Shalt Upload Photos (lots of them).
  4. Thou Shalt Upload Videos (all you can find).
  5. Thou Shalt Podcast (often).
  6. Thou Shalt Set Alerts (immediately).
  7. Thou Shalt Comment (on a multitude of blogs).
  8. Thou Shalt Get Connected (with everyone).
  9. Thou Shalt Explore Social Media (30 minutes per week).
  10. Thou Shalt Be Creative (go forth and create creatively)!

Commandment 1. Thou Shalt Blog (like crazy)
Blog. Please. That’s the first priority. Set up a blog, a personal blog, a business blog. It’s easier than you think. Use an existing blogging site such as Blogger.com or GOingOn.com or install your own branded blogging site right on your own server by using WordPress. And, WordPress is free.
Commandment 2. Thou Shalt Create Profiles (everywhere)
Create your profiles; do it now before someone else takes them. Once they are gone, they are gone forever. That’s called cyber squatting. So get out there. Use Open Social to make filling in your profiles as easy as a click of a button.
Commandment 3. Thou Shalt Upload Photos (lots of them)
Upload photographs. You’ve got them. Don’t upload the one with you with a lampshade on your head…counterproductive; but other photographs? Absolutely. Customers want to see and participate. You want to give people a face to go with your company.
Commandment 4. Thou Shalt Upload Videos (all you can find)
Videos. You all have got videos. I don’t care whether it’s training videos or customer videos, grab your video camera and go interview some of your customers. What’s better than seeing your customer’s smiley face on your Web site? And it doesn’t cost anything.
Commandment 5. Thou Shalt Podcast (often)
Podcast. If you’re too cheap to get a camera, use the free audio software that’s in your computer. That’s what I did. I created 48 audio podcasts. If you take the podcasts I did for my book and played them back-to-back, they run 24 continuous hours of interviews. You can do that. It’s free. It just takes time.
Commandment 6. Thou Shalt Set Alerts (immediately)
Set alerts. People are talking about you. You probably need to know what they are saying and you want to participate.
Commandment 7. Thou Shalt Comment (on a multitude of blogs)
Comment. Commenting is like going to a cocktail party. You wouldn’t walk into a networking event, walk up to a group of people talking, and tell them your name and what you do in your business. That would be rude and unacceptable. Listen first. Read the blogs and add comments. You can be controversial, that’s okay. But participate. Get involved.
Commandment 8. Thou Shalt Get Connected (with everyone)
Get LinkedIn. Put it in your email that you have a LinkedIn account, you have a FaceBook account, and that you have a Twitter account. Make it a part of your heading on your letterhead, because that’s how you propagate. That’s how you sell it.
Commandment 9. Thou Shalt Explore Social Media (30 minutes per week)
Explore social media. Give me thirty minutes a week, that’s all I’m asking. Friday morning grab your coffee, lock yourself in your office, and give me thirty minutes. Just Google something. I promise you within the first 30 days you will be excited. You’ll be as excited as I am. You will get excited because of the ROI.
Commandment 10. Thou Shalt Be Creative (go forth and create creatively)
And the most important commandment is creativity. That’s all. It’s just creativity and having fun. But you know what, that’s what your customers want. They want to see transparency. They want to see authenticity. They want to see you having fun. They want to be able to relate and communicate.
Tiffanie Tillman is the founder and CEO of The Virtual Professionals – A Virtual Assistant Staffing Company, specializing in Internet marketing, online administrative assistance, website & blog content management and many more services. For several years Tillman has worked with clients in all types of industries. Her teams, consisting of hundreds of virtual assistants and professionals, have varied skill-sets and professional backgrounds. To reach Tillman, call 1.800.804.0476, send an e-mail to tiffanie@thevirtualprofessionals.com or visit her website at http://www.thevirtualprofessionals.com .
I endorse this information and  I was given permission to repost her article.  She is a connection on Linkedin.com for me and I am considering using her talents.