Tag: Sales

Social Selling…Clue Me In!

Social Selling...Clue Me In!

It’s a warm spring day,  the sun is shining and your sitting in an office ready to have a job interview.  Thoughts are racing, you check your breath so it’s fresh, you have on crisp, clean and trendy clothes…now it’s time to get it started.  Interviewee shakes the human Resource Managers hand, smiles and sits down. In your mind your thinking, “Alright, Alright, Alright!  I hope I’m ready!  It’s time to bank this interview and get the job” As the questions are asked for the sales position, situational scenarios are set up on how you would manage it, and then comes the question…., “Can I get a list of all your social links?”  The person quickly draws a blank.  Their thinking ” What’s all this talk about “Social Selling? and What social links do I have to share?, OMG, I’m not going to get the job because I don’t have a twitter account. I didn’t know that a sales position involves marketing too!” These days you need to stay current on social sites, you never know who is searching for you or your company.

In this day and still fairly new technology age, it is so important to set yourself up to look your Interviewee best,  Leader best, or company best.  It’s all about the genuine and authentic portrayal of your company and yourself.  As well as, how decisions are now being made from online sites, as to what product or service, you’re seeking, to provide you with the best customer service and brand experience possible.  Almost gone are the days of traditional media, like TV, Radio, direct mail, the newspaper and so forth.  Granted they are still a vital & integral part of any marketing media mix, but the majority of sales are coming from online.  So, it’s really in your best interest, to not only make sure your company and personal branding as a leader in the community is top notch, but your sales and brand ambassadors are in tune with the company voice and culture.  Otherwise known as Personal Branding.

There are some really simple steps to take ensure your personal and company branding is top notch.

  1. Is your Linkedin profile picture up to date? (not last year’s picture before you got this great haircut!) Hint: You want to be recognizable when you meet with a prospect. They probably looked you up on linkedin to see your experience, what you look like and who you know.

  2. Is your Linkedin  work or volunteer experience up to date?  Hint: It represents not only You, but also who you are working for at the present moment.

  3. Are you updating your status with current relevant content related  to what you or your company does?  This is key when digitally speaking about what matters most to you and what you have to say.  Also in the way of who you are working for.

  4. Are you commenting on group discussions and other people’s posts?  It shows you are current and keeping in the consistent “Top of Mind” marketing tactic.

  5. Is your company page regularly updated?  Who is responsible for managing the content, followers, and influential engagement & SALES conversions of a product or service?  Buyers are searching on Linkedin too!

Linkedin is just one of the many platforms where your buyers or human resource departments are searching to learn about you and a company.  It is by far, one of the best Business Development tools where social selling is occurring.  Your brand needs to be exposed every where on the social media platforms, according to how your targeted audiences are finding you.

There really is so much more to talk about.  If your in Raleigh, NC register to attend the Digital Marketing For Business Conference and learn more. I’ll be speaking on a panel discussion about “Personal Branding”  on May 14th at 4pm.  Bring your questions, we’ll be passing out a treat for every question that’s asked!

Linkedin Training and Social Media Marketing services, provided by   CBJ Promotional Avenues

 

Christina Blandi

Digital Marketing Strategist, Social Media Strategist, Event Marketing & Event Logistics Project Manager

Lease a Sales Rep hosts new networking group for CEO’s and Executives


The Triangle Catalyst
July 27th, Inaugural Networking Event
This event is for CEO’s who run businesses in the Triangle. As CEO’s our time is extremely valuable, not only in dollar value, but in opportunities lost if we are not focused with our time, energy, and networking efforts. CEO’s want to get to the point, go for the GUSTO! and make connections with like-minded individuals, that know what it is to start, grow and manage a business.
This is what Triangle Catalyst is all about.
This “CEO/Executive Only” event brings together the Biggest. Baddest, Smartest, and well connected CEO’s and executives that want to share with other like-minded people challenges that they may face in their business and get answers through relationship building and networking with peers. At the same time, we will forge new relationships, and serve as a Council of Advisors, to bounce around ideas, and to share success stories. Our Inaugural Triangle Catalyst Event will be the 1st of a series of quarterly events that will be welcomed strategic move for the busy executive.
The best part of these events will be sharing the room with major connectors and listening to other CEO’s and Leaders in their fields providing insight into what will make a difference in our businesses and economy. Big ideas, Big people, Well connected leaders, and Movers and Shakers that make decisions and make things happen will be there.
Come joins us. Don’t miss this opportunity.
This event is exclusive and limited to 50 participants. High level people with deep experiences running major companies will be attending.

You’re Invited:
July 27th, 2010
5:30 – 7:30 pm
Johnson Lexus
Test Drives too!
Speaker: Ron Smith of S & A Cherokee
Building a Business in a Challenging
Environment

Don’t wait, register TODAY!
About the speaker, Ron Smith, CEO of S&A Cherokee:
Ron Smith has worked in the communications field for more than 30 years. He has served as a newspaper reporter, newspaper editor, magazine publisher and editor and public relations counselor.
Ron began his career while in high school by working as a writer for a weekly newspaper. He worked his way through college as an employee of various newspapers and he completed his last two years of college while working at the newspaper full time. As well as, a city editor of a daily North Carolina newspaper for six years before entering the public relations field.
Ron first began in public relations from 1976 working for several advertising and public relations firms until he started S&A Cherokee in 1982.
Ron is a member of the Public Relations Society of America since 1976 having held several positions of leadership in the NC chapter society, as well as, being named NC Public Relations Master.
Host: Gilbert Pagan, CEO, Lease A Sales Rep, Inc.
Event Coordination: Christina Blandi-James, Pres.
CBJ Promotional Avenues

LinkingRaleighNC.com Presents UpLink Professional and Business Luncheon May 18th


LinkingRaleighNC.com Presents UpLink Professional and Business Luncheon May 18, 2010 11:30am to 1:30pm The Matthews House, Cary
The UpLink Professional and Business Luncheon is a networking luncheon opportunity for you to meet other local professionals and hear from local experts.
Topic: Sales, Service and Support. Working as a Team
Panelists Include:
Jim Morgan, M.A., Team Coach and Founder of TeamTrainers Consulting
Martin Brossman, Success Coach and Founder of Martin Brossman and Associates

(More Information will follow).
A buffet lunch catered by The Matthews House will be provided.
Venue Sponsor: The Matthews House Catering
Event Coordination by: CBJ Promotional Avenues – Christina Blandi-James