Social Selling…Clue Me In!

Social Selling...Clue Me In!

It’s a warm spring day,  the sun is shining and your sitting in an office ready to have a job interview.  Thoughts are racing, you check your breath so it’s fresh, you have on crisp, clean and trendy clothes…now it’s time to get it started.  Interviewee shakes the human Resource Managers hand, smiles and sits down. In your mind your thinking, “Alright, Alright, Alright!  I hope I’m ready!  It’s time to bank this interview and get the job” As the questions are asked for the sales position, situational scenarios are set up on how you would manage it, and then comes the question…., “Can I get a list of all your social links?”  The person quickly draws a blank.  Their thinking ” What’s all this talk about “Social Selling? and What social links do I have to share?, OMG, I’m not going to get the job because I don’t have a twitter account. I didn’t know that a sales position involves marketing too!” These days you need to stay current on social sites, you never know who is searching for you or your company.

In this day and still fairly new technology age, it is so important to set yourself up to look your Interviewee best,  Leader best, or company best.  It’s all about the genuine and authentic portrayal of your company and yourself.  As well as, how decisions are now being made from online sites, as to what product or service, you’re seeking, to provide you with the best customer service and brand experience possible.  Almost gone are the days of traditional media, like TV, Radio, direct mail, the newspaper and so forth.  Granted they are still a vital & integral part of any marketing media mix, but the majority of sales are coming from online.  So, it’s really in your best interest, to not only make sure your company and personal branding as a leader in the community is top notch, but your sales and brand ambassadors are in tune with the company voice and culture.  Otherwise known as Personal Branding.

There are some really simple steps to take ensure your personal and company branding is top notch.

  1. Is your Linkedin profile picture up to date? (not last year’s picture before you got this great haircut!) Hint: You want to be recognizable when you meet with a prospect. They probably looked you up on linkedin to see your experience, what you look like and who you know.

  2. Is your Linkedin  work or volunteer experience up to date?  Hint: It represents not only You, but also who you are working for at the present moment.

  3. Are you updating your status with current relevant content related  to what you or your company does?  This is key when digitally speaking about what matters most to you and what you have to say.  Also in the way of who you are working for.

  4. Are you commenting on group discussions and other people’s posts?  It shows you are current and keeping in the consistent “Top of Mind” marketing tactic.

  5. Is your company page regularly updated?  Who is responsible for managing the content, followers, and influential engagement & SALES conversions of a product or service?  Buyers are searching on Linkedin too!

Linkedin is just one of the many platforms where your buyers or human resource departments are searching to learn about you and a company.  It is by far, one of the best Business Development tools where social selling is occurring.  Your brand needs to be exposed every where on the social media platforms, according to how your targeted audiences are finding you.

There really is so much more to talk about.  If your in Raleigh, NC register to attend the Digital Marketing For Business Conference and learn more. I’ll be speaking on a panel discussion about “Personal Branding”  on May 14th at 4pm.  Bring your questions, we’ll be passing out a treat for every question that’s asked!

Linkedin Training and Social Media Marketing services, provided by   CBJ Promotional Avenues

 

Christina Blandi

Digital Marketing Strategist, Social Media Strategist, Event Marketing & Event Logistics Project Manager

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